The latest cringe-worthy celebrity PSA is so awesome comments on youtube for it are closed. It is called “I take responsibility.” The write-up at the link is pretty good, so I’d encourage you to hit it. What occurred to me is that their encourage / extorting you to “give to BLM [or other racists / leftwing cause]” to prove your contrition has an exact parallel.
The medieval practice of buying an indulgence from the Catholic church to have your sins forgiven. They are morally preening, virtue-signaling without any actual meaning, demanding that YOU must give money to approved donation-plates to be forgiven of your racism and bigotry. Considering how messed up most of them are, the irony is so thick you could cast battleship armor from it.